Here's what we cover in our brainstorming sessions:

Management

• Realistic budgeting
• Promotions planning
• Staff deployment

Sales

• Convincing more businesses of the value of advertising, period
• Getting more businesses to advertise on radio and on your station
• Getting present accounts to spend more
• Selling against print and with print
• Selling spot radio vs. promotions
• Client-focused promotions
• The steps of a solid selling procedure
• Time management
• Answering objections
• Closing
• Spec or demo spots
• Written presentations
• Developing a business attitude and presence
• Working with other departments
• Using the Internet for client research
• Using your web site for client service

Programming

• Format elements
• Music
• Talent coaching
• On-air promotion
• On-air presentation
• Research
• Time management
• Working with other departments
• Production
• Automation tips and tricks
• Using the Internet for show prep and promotions
• Using your web site for listener service

Operations

• Systems
• Work flow
• Interdepartmental and station-wide communication
• Opening up bottlenecks
• Using your web site for staff communication

Jay Mitchell Associates, Inc. • 4 Ventana • Aliso Viejo, CA 92656  • (949) 533-4912 • (949) 666-5045 Fax • Email
Copyright © 2011 Jay Mitchell Associates, Inc. All rights reserved.