We have distilled the experience of a lifetime in radio into a series of compact, powerful knowledge-base articles.

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REPORTS AVAILABLE

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Advertising Media for Radio
What are the best media to build awareness for your station, and how are they best used?

Air Personality Preparation
An organized way for a radio personality to put together a powerful on-air presentation

Announcer Relatability Quiz
How tuned into your audience and your market are you? This quiz gives you the answer.

Boosting Your Promotions Quotient
Why do promotions fail? What can you do to make sure yours succeed?

Collecting Your Money
Step-by-step plans to get your money while you keep your clients

Commercials for your Station
Ways to market your station better on the air

Controlling Your Time
A compilation of the best time-management techniques

A Copywriting Primer
Give your clients the best selling messages and make your station sound better

Creating An Annual Promotions Calendar
Here's how to find and organize the best promotions for the entire year

Debuting A New Format
Ideas for attracting maximum attention to your new format - fast

Definitions Of Common Ratings Terms
What's the difference between AQH and TSL?

Dressing for Sales Success
Stack the deck in your favor with this guide to professional appearance

Effective On-Air Promotion
How to make every promo and promotional campaign count

Effective Recruiting & Hiring
Improve your odds of getting and keeping the right people on board

Evaluating Air Personality Performance
Help your air staff improve their skills

Goal-Setting
Help your sales people succeed with a clear road map

Marketing 101: Target Audience, Station Name & Slogan
Powerful strategies to position your radio station most effectively

Marketing 102: The Sensory Package
The secret of using psychology to communicate your station image

Morning Show Bits & Benchmarks
A collection of classic approaches to entertaining your morning audience

On-Air Community Involvement
It's tough to format community involvement, but this report shows you how

Optimum Effective Scheduling
The origin, explanation and application of the best way for your clients to use radio

The Partnership Program
Work side by side with your advertisers to get results

Positioning Slogans & Liners
A compendium of proved lines to position your station

Promotions Round-Up
A collection of great radio promotions

Radio Auctions
All you need to know to make money with auctions and shopping shows

Ratings Check-Up
Here's how to tweak your programming and promotion to get better numbers

Sales Call Reporting
Helpful, non-threatening ways sales people can track their businesses for best results

The Sales Equalizer Plan
This compensation plan gets new salespeople up to speed quickly but gives them the support they need to develop

The Sales Impact Plan
A sales plan that promotes consistent, high-frequency radio advertising

Successful Sales Meetings
How to make your sales meetings focused and motivational

Syndicating Radio Programming
The ins and outs of distributing that killer show on your station

Wal-Mart Wars
How your clients can compete effectively against discounters and big box stores

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REPORTS
Reports selected (use CTRL+Click to select multiple reports)	Advertising Media for Radio Air Personality Preparation Announcer Relatability Quiz Boosting Your Promotions Quotient Collecting Your Money Commercials for your Station Controlling Your Time A Copywriting Primer Creating An Annual Promotions Calendar Debuting A New Format Definitions Of Common Ratings Terms Dressing for Sales Success Effective On-Air Promotion Effective Recruiting & Hiring Evaluating Air Personality Performance Goal-Setting Marketing 101 Marketing 102 Morning Show Bits & Benchmarks On-Air Community Involvement Optimum Effective Scheduling The Partnership Program Positioning Slogans & Liners Promotions Round-Up Radio Auctions Ratings Check-Up Sales Call Reporting The Sales Equalizer Plan The Sales Impact Plan Successful Sales Meetings Syndicating Radio Programming Wal-Mart Wars
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