It's a top-down, inside-out evaluation of your competitive strengths and opportunities in the context of your market and competitors. Our Strategic Market Analysis (SMA) reports are so thorough and on-target that they can accurately predict future trends - and more importantly, keep you ahead of them!

Here's what the SMA is all about:

• We perform a complete audit of your radio stations and your competitors
  • Air sound
  • Research and ratings
  • Marketing and promotion
• We present preliminary findings, and probe issues and questions which have arisen during our audit
• We deliver to you a written Market Analysis, including these components:
  • Analysis of research data you have provided us
  • Programming and promotion observations about your stations, including identification and imaging basics; format design and execution; information elements; community involvement; music; personalities; on-air and off-air promotion and marketing
  • Programming and promotion observations about your competitors, including strengths, vulnerabilities, competitive readiness, and specific actions you can take to capitalize on their vulnerabilities and overcome their strengths
  • Programming, promotion and marketing recommendations for your stations, including specific action steps you can take in all areas
  • Action Summary, a "game plan at a glance" that brings the entire report into focus for you
• We discuss the findings:
  • We explain and amplify the report
  • You can bring up additional points
  • We prioritize the recommendations and set action plans
• We provide follow-up telephone consultation as needed and desired

Is our SMA the right solution for you? Call us at 949-533-4912 or e-mail to talk about it!

CLICK HERE TO SEE A COMPLETE SAMPLE STRATEGIC MARKETING ANALYSIS (REQUIRES ADOBE READER)

Jay Mitchell Associates, Inc. • 4 Ventana • Aliso Viejo, CA 92656  • (949) 533-4912 • Fax (949) 666-5045 • Email
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